The brand “Academia” is written with just one c, as opposed to the Italian spelling of “Accademia.” This is no mistake. The name is derived from the Latin word academia, which signifies a place dedicated to the arts, culture and the diffusion of knowledge.
Barilla chose this word deliberately to recall the classic definition of Academia and to convey the idea that gastronomy is not mechanical (consisting simply of cutting, cooking and mixing) but is cultural. The diversity in a country’s cuisine does not exist solely in a list of recipes but is represented by the identities of a country and its people, including both extraordinary cuisine and diverse customs. A country’s cuisine exists in the memories of their people and in those who have passed along their food knowledge and wisdom for centuries, oftentimes transforming “poor” or marginal ingredients into masterpieces of taste and good health. All of this is what is “hidden” behind the absence of a second c. This single letter character is what gives Academia Barilla its own identity and character.
Academia Barilla pledges to defend and safeguard Italian food products made by reputable artisans and certified denominations from poor-quality imitations. The company promises to promote and spread the understanding of these products and their role in traditional, regional Italian cuisine. Finally, Academia Barilla is dedicated to the development and support of Italian gastronomy by investing in the restaurant industry’s understanding and application of Italian culinary philosophy.